When the Republican nominee for Cumberland County judge dropped out of the race with just 2 months until the General Election, Carrie Hyams decided to throw her hat in the ring. With just two months until election day and three other candidates on the ballot who had been campaigning for over a year, Hyams had a unique challenge. Cumberland County, PA has been trending blue more and more each year, and voted for a Democrat governor in 2018. Carrie Hyams and her team had a difficult job in order to keep this judge seat in Republican hands with only a few weeks to campaign.
Before even taking on our Democratic challenger, Red Maverick had to get Jen Kiggans through a tough contested primary. Jen was the final candidate to announce and had less than a week to get her signatures together to get on the ballot. Red Maverick jumped on board and led the charge to get Jen across the finish line as a first time candidate running against the establishment choice with significantly more campaign funds.
Red Maverick Media was then proud to quarterback the strategy and messaging for Jen Kiggans’ general election
campaign as well. As the general consultant and mail vendor, our firm played a critical role in ensuring our strategy would overcome the national sentiment against Republicans and the fact that we were almost outspent 2 to 1.
Red Maverick Media not only ran the campaign side of things but served as the liaison between the Republican State Legislative Committee (RSLC), Republican Senate Caucus, outside groups like the NRA, NFIB and others who were putting time, money and resources into getting Jen elected.
With her hard work and our plan of action, Carrie Hyams was victorious on election day. Hyams beat the next highest vote getter by over 9,000 votes, stunning political pundits across Pennsylvania. Hyams’ victory was remarkable considering only being in the race for 8 weeks and limited resources spent. A well-known political operative said of Hyams’ victory, “If you would’ve told me a month ago that Hyams would win like this, I would’ve called you crazy.”
Hyams now serves as a Judge for Cumberland County’s Court of Common Pleas.
Hyams beat the next highest vote getter by over 9,000 votes, stunning political pundits across Pennsylvania.