When longtime State Senator Pat Vance announced her retirement, two term State Representative Mike Regan decided to run because it would enable him to help more families. The uphill challenges he faced included living in the York County portion of the district that represented only 24% of the overall district. As if that wasn’t enough, Senator Vance, who had a favorability rating of more than 4 to 1, endorsed former NFL football star Jon Ritchie.
Before even taking on our Democratic challenger, Red Maverick had to get Jen Kiggans through a tough contested primary. Jen was the final candidate to announce and had less than a week to get her signatures together to get on the ballot. Red Maverick jumped on board and led the charge to get Jen across the finish line as a first time candidate running against the establishment choice with significantly more campaign funds.
Red Maverick Media was then proud to quarterback the strategy and messaging for Jen Kiggans’ general election
campaign as well. As the general consultant and mail vendor, our firm played a critical role in ensuring our strategy would overcome the national sentiment against Republicans and the fact that we were almost outspent 2 to 1.
Red Maverick Media not only ran the campaign side of things but served as the liaison between the Republican State Legislative Committee (RSLC), Republican Senate Caucus, outside groups like the NRA, NFIB and others who were putting time, money and resources into getting Jen elected.
Despite starting out this campaign as the underdog in a close 4-way race, the final results on Election Day gave Regan a 52.3% share of the vote, or a more than 21 percentage point victory.
Quite simply, Mike Regan outworked his opponents and stayed on his message of being tough on crime, protecting taxpayers, limiting the size of government and supporting and attracting the small businesses who provide local jobs. He was also willing to take a strong stand against powerful union bosses who were working hard to stop conservative reforms like public employee pension reform, property tax reforms, liquor privatization and more.
Mike’s background, experience, message and work ethic enabled him to raise the money needed to reach the voters necessary to win with his powerful message.
