CMP’s parent company, Avangrid, coordinated with a number of political action committees to spend all told $48 million to convince Maine voters to support their corridor.
The fight began with efforts to reject permits in the towns along the corridor, transitioning to two separate efforts to collect enough signatures to get the corridor to a ballot referendum and finally culminated with a ballot referendum in November of 2021 in which Maine voters soundly rejected, with a margin of 60%, the CMP Corridor.
Before even taking on our Democratic challenger, Red Maverick had to get Jen Kiggans through a tough contested primary. Jen was the final candidate to announce and had less than a week to get her signatures together to get on the ballot. Red Maverick jumped on board and led the charge to get Jen across the finish line as a first time candidate running against the establishment choice with significantly more campaign funds.
Red Maverick Media was then proud to quarterback the strategy and messaging for Jen Kiggans’ general election
campaign as well. As the general consultant and mail vendor, our firm played a critical role in ensuring our strategy would overcome the national sentiment against Republicans and the fact that we were almost outspent 2 to 1.
Red Maverick Media not only ran the campaign side of things but served as the liaison between the Republican State Legislative Committee (RSLC), Republican Senate Caucus, outside groups like the NRA, NFIB and others who were putting time, money and resources into getting Jen elected.
Strategic efforts in specific towns along the proposed corridor encouraging turnout at local town meetings wherein boards were meeting to approve or disapprove of permits for the corridor.
Consulting in the formation and execution of two separate signature gathering efforts, the second of which was in the heart of Maine’s freezing winter to collect over ...
Executing a multipronged grassroots and media campaign to convince Maine voters to vote against the November 2021 ballot referendum.
